În aproximativ două luni, un clip postat pe YouTube, realizat de un producător din Uruguay, a adunat peste cinci milioane de vizionări, informează Huffingtonpost.com.
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Un filmuleţ postat pe YouTube care a atras un contract de 30 de milioane de dolari – VIDEO
În aproximativ două luni, un clip postat pe YouTube, realizat de un producător din Uruguay, a adunat peste cinci milioane de vizionări, informează Huffingtonpost.com.
See more here:
Un filmuleţ postat pe YouTube care a atras un contract de 30 de milioane de dolari – VIDEO
Cel mai urmarit filmulet pe YouTube in 2009 este cel care contine interpretarea amatoarei britanice Susan Boyle la emisiunea-concurs “Britain’s Got Talent”, care a inregistrat peste 120 de milioane de vizionari, potrivit unui clasament alcatuit de cea mai populara platforma video online.
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Susan Boyle, cea mai vizionata pe YouTube in 2009
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YouTube va folosi un sistem de publicitate prin licitaţie, potrivit căruia videoclipurile şi spoturile plătite vor fi promovate alături de rezultatele obţinute prin motorul de căutare al website-ului, după modelul iniţiat de Google, a anunţat Los Angeles Times.
YouTube va încerca, prin acest sistem, să întreacă succesul înregistrat de Google, prima companie care a scos profituri uriaşe prin motorul său de căutare pe internet. Noul program se va numi YouTube Sponsored Videos şi va da posibilitatea agenţiilor de publicitate să creeze spoturi şi să le posteze prin acest sistem.
Serviciul ce va fi oferit de YouTube este făcut după modelul Google AdWords. Datorită acest serviciu, YouTube estimează o dublare a veniturile sale, urmând să ajungă la 400 de milioane de dolari.
YouTube a fost creat în februarie 2005 de trei foşti angajaţi ai companiei PayPal, cu sloganul “Broadcast Yourself”. Platforma foloseşte tehnologia video Adobe Flash pentru a oferi o mare varietate de produse media, precum filme, videoclipuri, emisiuni TV, scurtmetraje originale şi înregistrări făcute de amatori.
În luna martie a acestui an, estimările cu privire la costurile rezultate din rata de trasfer s-au ridicat la aproximativ un milion de dolari pe zi. În aprilie, numărul de videoclipuri accesate a fost de 83,4 milioane, iar numărul de canale de utilizator era de 3,75 de milioane.
Continue reading about Dupa modelul Google publicitatea pe YouTube va putea fi licitata
NEW YORK (AP) Forget about the boob tube. Places to watch TV on the Internet are proliferating, from NBC Universal and News Corp.’s Hulu to Joost 
a site that plans to relaunch Tuesday to make it a more interactive experience.
Joost’s relaunch lets users watch shows directly on the Web instead of downloading the site’s free software first.
Joost’s relaunch, which will let users watch shows like “Friends” or “The Daily Show” directly on the Web, comes as YouTube also is beginning to offer full-length, commercial-supported television shows in addition to the shorter clips it’s best known for.
Previously, Joost users had to download the site’s free software to be able to watch its programming, but the step was cumbersome. Now the company is scrapping its original setup in favor of Flash video, which has long been used by Hulu, YouTube and other sites.
Joost Chief Executive Mike Volpi said the site’s social features have also been enhanced. People can see what their friends are watching on Joost and create groups around TV shows, characters or artists. Users will also be able to post a news feed of their and their friends’ activities on Joost to other Web sites, such as social networks like Facebook.
“In order to really enhance the viewing experience and differentiate the Internet from TV, you can’t just regurgitate TV,” Volpi said. “You have to engage the community. Ultimately, the Internet is about community-building.”
Still, without content, the community won’t have a whole lot to talk about, so Joost is also growing its library of TV shows, movies and music videos. The company — which was started by the creators of Skype and the music-sharing service Kazaa — has more than 46,000 professionally produced videos from the likes of CBS Corp. and Viacom Inc. It plans to show the full lineup of fall shows from CBS.
Google Inc.-owned YouTube, meanwhile, is adding full-length shows like “Beverly Hills 90210″ and “MacGyver,” as well as Showtime’s “Californication” and serial killer drama “Dexter,” to watch on its “Theater View” player. Jordan Hoffner, YouTube’s director of content partnerships, said the market for long-format videos on the Web is growing, as is the amount of content available.
Showing full-length shows could also help YouTube attract more advertisers who want to target its massive audience. The site draws 100 million people a month in the U.S. alone, but so far YouTube has not been able to capitalize on this as much as some investors had hoped.
James McQuivey, a media technology analyst at Forrester Research, estimates that by the end of the year, between 45 percent and 50 percent of the roughly 117 million people over 13 who watch videos online will watch full-length shows. At the beginning of the year, about 24 percent did.
Advertisers are also catching on. Forrester estimates that companies will spend about $989 million this year to advertise in online videos. This is a big jump from the $471 million they spent last year, especially considering the economic crisis that’s squeezing advertising budgets.
But because the online video market is in its infancy, advertisers still have a lot to learn. McQuivey thinks commercials for video on the Web should be shorter and more interactive than regular 30-second TV spots.
“The ads are all wrong right now,” McQuivey said. “Now we are just seeing TV ads that have been repurposed [for the Internet].”
In any case, expect online video to start coming with more ads than it traditionally has.
“We’ll see if they can pull that off without viewers getting upset,” McQuivey said.
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